Daniel Martinez Web experience & CRO strategist · Toronto
I turn websites into clearer, better-performing growth systems.
Website strategy, UX, conversion optimization and analytics, connected so teams can find friction, fix it, and measure what changed.
Journey funnel
Four flagship cases
How I work, shown four times: the problem, what changed, and how sure we can be. Swipe, or select the front card to read the case.
Every project, with the evidence
10 case files. Filter by what you need, then open a row to see the problem, the work and what is verified.
Where journeys break, and what I do about it
Every website loses people somewhere. Pick a stage to see the friction I look for, how I fix it, and the project that proves it.
In their words
Six recommendations from clients and colleagues in Colombia and Canada.
Credentials you can open
Fifteen in total. These four shape how I work. Select any certificate to view it.
Also certified in
Bogotá to Toronto
I’m most useful when a problem crosses marketing, customer experience, technology and measurement, and someone has to connect the work without losing sight of the user.
- What I valueEmpathy, integrity, curiosity, discipline, usefulness and continuous improvement.
- Outside workMusic, fitness, meditation, combat archery, technology, entrepreneurship and personal development.
- Canada’s Hispanic communityI want to contribute through knowledge, opportunity, business development and innovation.
- LanguagesEnglish and Spanish at work. Learning French.
Building a stronger website?
I’m open to web strategy, CRO, digital experience and analytics roles, and selected consulting work.