RefectoCil Academy
Lead-generation site rebuilt around clear funnels, CRO and clean measurement.
Web Experience · CRO · Analytics
Daniel Martinez
I combine website strategy, UX, conversion optimization, and analytics to find friction, improve customer journeys, and build digital experiences teams can measure and manage.
10+ years in marketing Bogotá → Toronto 15 certifications
Where I create value
One customer journey. Four connected disciplines.
Web, CRO, and analytics stay central. Broader marketing knowledge helps improve the complete system around them.
Website strategy and operations
Structure, CMS management, content systems, performance, maintenance, and continuous improvement.
CRO and user experience
Behaviour analysis, journey diagnosis, landing pages, forms, ecommerce flows, and experimentation.
Analytics and measurement
GA4, GTM, Clarity, KPIs, event taxonomies, reporting, and decision-ready insights.
Connected marketing systems
Funnels, paid acquisition, CRM, email, automation, and lead-management workflows supporting the complete journey.
Selected work
Systems improve when connected problems get solved together.
These projects connect websites, customer journeys, acquisition, measurement, and operations.
Mitsubishi Motors Canada
GA4 and GTM audit, event taxonomy and a KPI framework across the buyer journey.
SU Consulting
Website revamp with automated booking, CRM workflows and conversion tracking.
JMT Beauty
Shopify revamp with advanced analytics, email automation and UX fixes.
Swipe or use the arrows · select the front card to open the full case study
Summary of projects
Filter by focus. Choose one lens, then select a row to inspect the evidence.
10case files
Recommendations
What clients and colleagues say.
Suhaneil Uzcategui
Accountant · Helping companies achieve their business and tax goals
I had the pleasure of working with Daniel when I needed consultancy services to build and optimize my accounting firm’s website. His expertise in digital marketing was evident from the very start. Daniel not only designed a professional and user-friendly website but also guided me with effective digital marketing strategy that significantly increased my online visibility.
LinkedIn
Diana Patino
Business & Marketing Specialist · Content Production
I’ve had the pleasure of working with Daniel on several projects since 5 years ago, and he consistently delivers outstanding results. His combination of webpage development skills and marketing expertise is a powerful asset, allowing him to create innovative solutions and drive exceptional results. He is friendly, easy to work with, and always goes above and beyond to ensure success.
LinkedIn
Camilo Beltran
B2B Sales & Business Development · Account Management
Collaborating with Daniel on our digital marketing initiatives has been a game-changer for our sales team. His ability to generate high-quality leads through targeted SEO and SEM strategies has directly impacted our sales pipeline. Daniel’s expertise in creating and optimizing compelling ads and landing pages has significantly increased our lead conversion rates.
LinkedIn
Kim Sim
Accounting Specialist · Finance Analyst · Claim Examiner
Working with Daniel has provided our finance team with invaluable insights into the financial impact of our digital marketing team. His analytical mindset and ability to interpret data have been crucial in optimizing our marketing budget allocation. Daniel consistently delivers detailed performance reports, offering data-driven recommendations that maximize our return on investment in the marketing campaigns.
LinkedIn
Camila Leguizamo
HR & Employee Relations Specialist · Full-Cycle Recruitment
I have had the pleasure of working with Daniel on various projects where his digital marketing expertise intersected with legal considerations. Daniel’s meticulous attention to detail and thorough understanding of compliance requirements have been instrumental in ensuring that our marketing campaigns adhere to all relevant legal standards and regulations.
LinkedIn
Juan Camilo Martínez Herrera, MHRM, CCP
Compensation & Organizational Design Strategist · People Analytics
A skilled consultant and professional at CH. Creative and innovative.
LinkedIn
Certifications
Certified where it counts.
Fifteen credentials in total. These four shape how I work; the rest are listed below. Click any of them to see the certificate.
Also certified in
About
Strategic thinking, hands-on execution.
I’m Daniel Martinez, a Toronto-based digital strategist from Bogotá. My career has moved from banking and B2B marketing in Colombia to website operations, ecommerce, analytics, CRO, and digital transformation work in Canada.
I’m most useful when a problem crosses marketing, customer experience, technology, and measurement, and someone needs to connect the work without losing sight of the user or business goal.
- Banking
- B2B marketing
- Web ops & ecommerce
- Analytics & CRO
- Digital transformation
Next conversation
Building a stronger website, customer journey, or digital experience?
I help teams find friction, clarify what matters, and turn web, CRO, and analytics insights into practical improvements.
Open to web strategy, CRO, digital experience, analytics, and selected consulting work.