RECRUITER MODE

Performance Marketing · CRO · Marketing Analytics — Toronto

Every channel is a hypothesis. I run the tests that settle it.

10+ years across Web Design, CRO, SEO analytics and paid media, deep enough in each to run it myself, connected enough to catch what siloed teams miss. Most recently: marketing data analyst for Mitsubishi Motors (via Wongdoody).

RECRUITER MODE

Conversion Lab 60 Sec Overview

Reduced Cost Per Lead 70% by rebuilding campaing structure + Landing Page Flow

Mitsubishi-Wongdoody → Data Analysis Strategy
View Case Studies

CRO

Paid Search

Power Bi

GA4/GMT

SEO

Shopify

WordPress

Strategy

I work at the intersection of acquisition, conversion, and measurement. I optimize paid traffic, landing pages, and funnels, and I’m hands-on with Shopify/WordPress builds and GA4/GTM setup and marketing data analysis. The goal is simple: more leads or purchases, clearer attribution, and lower CPL/CPA.

Filter by focus
Choose one lens. Select a row to inspect the evidence.
10 case files
Project
Type
Role
Focus
Stack
Status
Recommendations

What clients and colleagues say

★★★★★
I had the pleasure of working with Daniel when I needed consultancy services to build and optimize my accounting firm's website. His expertise in digital marketing was evident from the very start. Daniel not only designed a professional and user-friendly website but also guided me with effective digital marketing strategy that significantly increased my online visibility.
Suhaneil Uzcategui
Suhaneil Uzcategui
Accountant · Helping companies achieve their business and tax goals
✓ LinkedIn
Client · since 2023
★★★★★
I've had the pleasure of working with Daniel on several projects since 5 years ago, and he consistently delivers outstanding results. His combination of webpage development skills and marketing expertise is a powerful asset, allowing him to create innovative solutions and drive exceptional results. He is friendly, easy to work with, and always goes above and beyond to ensure success.
Diana Patino
Diana Patino
Business & Marketing Specialist · Content Production
✓ LinkedIn
Oct 2024 · Worked with Daniel on the same team
★★★★★
Collaborating with Daniel on our digital marketing initiatives has been a game-changer for our sales team. His ability to generate high-quality leads through targeted SEO and SEM strategies has directly impacted our sales pipeline. Daniel's expertise in creating and optimizing compelling ads and landing pages has significantly increased our lead conversion rates.
Camilo Beltran
Camilo Beltran
B2B Sales & Business Development · Account Management
✓ LinkedIn
May 2024 · Worked with Daniel at different companies
★★★★★
Working with Daniel has provided our finance team with invaluable insights into the financial impact of our digital marketing team. His analytical mindset and ability to interpret data have been crucial in optimizing our marketing budget allocation. Daniel consistently delivers detailed performance reports, offering data-driven recommendations that maximize our return on investment in the marketing campaigns.
Kim Sim
Kim Sim
Accounting Specialist · Finance Analyst · Claim Examiner
✓ LinkedIn
Jun 2024 · Worked with Daniel at different companies
★★★★★
I have had the pleasure of working with Daniel on various projects where his digital marketing expertise intersected with legal considerations. Daniel's meticulous attention to detail and thorough understanding of compliance requirements have been instrumental in ensuring that our marketing campaigns adhere to all relevant legal standards and regulations.
Camila Leguizamo
Camila Leguizamo
HR & Employee Relations Specialist · Full-Cycle Recruitment
✓ LinkedIn
May 2024 · Worked with Daniel on different teams
★★★★★
A skilled consultant and professional at CH. Creative and innovative.
Juan Camilo Martínez Herrera
Juan Camilo Martínez Herrera, MHRM, CCP
Compensation & Organizational Design Strategist · People Analytics
✓ LinkedIn
Oct 2021 · Worked with Daniel at different companies
Certifications

Certified where it counts

Fifteen credentials in total. These four shape how I work — the rest are listed below. Click any of them to see the certificate.

Also certified in

Message Me

Name

Hire Someone Who Ships.

Share the role + timeline and I’ll reply with fit, availability, and next steps. Prefer live? Book a quick call.

Daniel Martinez
Scroll to Top