Insights
Notes on better journeys and clearer data.
Practical writing on website experience, conversion and measurement: what to test, what to track, and how AI is changing the way people and agents use your site.
Does Your Website Work for AI Agents? Test One Flow, Then Mark Where It Should Stop
An AI agent finishing your form is not the same as it being allowed to. Test one real flow, then decide where it must stop for a human.
Read articleThere Is No Single “AI Traffic” Number: Measure AI Visitors in GA4, Logs and Surveys
AI clicks, AI crawlers and AI influence are three different signals. See what GA4, server logs and a survey each show, and which to set up first.
Read articleAI Shopping Won’t Kill Ecommerce Websites. It Will Turn Them Into the Last Trust Mile.
AI assistants are compressing product discovery, but merchant websites still own trust, completion, and outcome quality. Here is a five-layer framework for adapting the experience.
Read articleWant this applied to your site?
I help teams find where their website journeys leak, fix the friction, and set up measurement they can trust.